IOT FOR BUSINESS

INFORMATION ARCHITECTURE / WIREFRAMES / STRATEGY / CONTENT STRATEGY
THE GOAL

The leading technology manufacturer asked us to refresh, reorganize, and migrate Internet of Things portal. Using the new RWD template system we previously delivered, our aim was to:

  • Connect users to relevant content more quickly
  • Highlight the breadth of solutions, services, and devices
  • Provide greater context to create connections that drive action
PROCESS

We started with the retail section of the site, and scaled this approach to other industry sections. A lean team (myself and a content strategist) conducted:

  • Page-level audit of site content, and new site content matrix
  • Stakeholder interviews, comparative landscape, and audience assessment to focus in on key users
  • Findings + recommendations presentation
  • Site map, hero/page flows, detailed wireframes

Initial planning and sketching process

We began by describing what a user journey might involve from a retailer’s perspective, their concerns, and established a site structure that could incorporate key areas.  

whiteboard sketch

Key flows,
prioritized content, and navigation elements

Using this model and applying it to other areas of the site ensured a coherent experience, and a structure that internal teams could replicate on their own. 

high level page flow

Site map for retail node

Detailed content planning, indicating categories, new pages, and consolidated content.

retail node site map

Detailed wireframes

Specific annotation of which components should be used, alongside component content guidelines to ensure future content consistency.

Healthcare wireframes
THE RESULT
  • An IA and component structure that scales as the ‘Internet of Things’ evolves across new industries and new solutions are created
  • Governance in place for new content creation
  • A showcase that brings inherently innovative subject matter to life

Building user experiences that solve real needs since 2011.

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Oakland & the San Francisco bay area

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