The leading technology manufacturer asked us to refresh and reorganize their Internet of Things web experience. For this we aimed to quickly connect users to relevant content , highlight the breadth of solutions, and create connections that drive users to action.
We started with the retail section of the site, and scaled this approach to other industry sections. Our 2-person team (myself and a Content Strategist) worked hand-in-hand for initial discovery, and split into respective disciplines for the detailed phases. My work included:
Content zones / Hero flow (Healthcare Phase)
Arriving at a solid pathing model and applying it to other areas of the site ensured a coherent experience, and a structure that internal teams could replicate on their own.
Wireframe: Healthcare Landing Page
Created with an eye for replicate-ability and to require zero dev time. Specific annotation of which components should be used, alongside component content guidelines to ensure consistency, and to enable content authors to easily map to copy deck.
A showcase that brings inherently innovative subject matter to life for a business context