A leading enterprise technology client turned to us to help them deploy core social features to aggregate their owned and earned content, and to help create a framework that enables impactful placement within the existing site.
Working with a 3rd party moderation tool, our team of design/ux, social strategy, and product management aimed to create a defined set of modules for a pilot phase. My work included:
Prototyped Wireframes: Explorable Mosaics
One of the patterns we devised ensured that the content modules sat cohesively within the rest of the page content and provided light, scrollable opportunities for engagement with the brand’s POV from a mix of social sources.
Final Design: Media Wall
Other components acted as core page content (for destinations such as newsroom) and invited users who may be looking for the breadth of company POV to scan through the freshest content.
We enabled the client to showcase their user-generated content in a way that supported their brand, and helped them work within the content creation workflows they were used to.