SOCIAL CONTENT MODULES

PROTOTYPES / WIREFRAMES / STRATEGY / CONTENT STRATEGY
THE GOAL

A newly created enterprise arm of an established hardware manufacturer asked our team to create an extensive content repository that lived within the main site experience. For this resource library, we helped the client align on a purpose and goal:

  • Accommodate users who know what resources they need; inspire and educate those who are open to discovery.
  • Get more eyes on content and increase engagement with content to drive leads
PROCESS

We wanted to create a destination for useful IT-centric content, that felt up-to-date, and rich, without being spec- or support-centric. My work included:

  • Taxonomy & subject matter analysis
  • Comparative/competitive landscape & audience analysis
  • Flow, wireframes, and clickable prototypes for both user and author experience

Explorable mosaics 

One of the patterns we devised ensured that the content module sat cohesively within the rest of the page content and provided light, scrollable opportunities for engagement with the brand’s POV.

 

 

 

 

 

 

 

 

 

High level flow

The challenge was in creating a streamlined experience that could accommodate the thematic complexity while not overwhelming the user. 

THE RESULT
  • An extensive repository that allows for both curated and serendipitous content. 
  • Connecting users with content they need, while showcasing the brand’s POV.
  • A straightforward filtering mechanism for users coming in from the library landing page, and hyper- relevant results for users coming from key modules on site pages.

Building user experiences that solve real needs since 2011.

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Oakland & the San Francisco bay area

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